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Matte Display, enjoy what's on, not the reflections
360 All round design, beautiful from every angle
Detachable Stand included, beautiful anywhere
QLED Technology - Bring more than a billion colors to life
Your home, unlimited possibility
360 All Round Design
Enjoy the view of your TV from all angles—and we don’t just mean the display. The Serif looks beautiful from front to back, side to side, and can decorate just about anywhere you put it. Let The Serif elegantly symphonize with your space.
Minimal glare, maximum joy
Matte Display
The Matte Display drastically reduces light reflections on The Serif so you can fully enjoy what you're watching.
Beautiful in every place
Detachable stand included
Place The Serif literally anywhere in the room. The included Detachable Stand gives you the option to remove the legs and move it around from room to room, making it all the more versatile.
See the world in QLED Technology
100% Color Volume & HDR 10+
Samsung's Quantum Dot technology uses nano-sized Quantum Dots to produce 100% Color Volume to give you realistic visuals even if the scene may be overly bright or dark. HDR 10+ analyzes each scene frame by frame to adjust the brightness level for optimal portrayal.
* QLED have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent color volume.* QLED : Samsung QLED is Quantum dot based TV.* 100% color volume measured to DCI-P3 standard, certified by VDE.* Compatibility with all HDR content is not guaranteed.* The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.
Serif Design
By Ronan & Erwan Bouroullec
'I' Shape Design
The iconic "I" shape of The Serif, designed by Ronan & Erwan Bouroullec, turns it into a statement piece in a way that no other TV can.
Unique inspiration for your space
Ronan & Erwan Bouroullec Design
The Serif is more than a TV. The Serif blends harmoniously with spaces and home interiors.
Ambient Mode
Enjoy every moment with The Serif
Ambient Mode+
Instead of keeping The Serif blank and black when it's switched off, do more with your TV like displaying the day's weather, headlines, your pictures and more.
Exclusive patterns
Created by Ronan & Erwan Bouroullec
The Bouroullec's exclusive patterns in Ambient Mode were inspired by the natural world around us such as a beautiful leaf and a textured fabric.
Smart
The smart way to access your favorite content
Smart Hub
Mirror your mobile device
Mobile Mirroring
Stream content straight from your phone, with SmartThings app for Android and iOS, or AirPlay for Apple devices.
Just tap to mirror
Tap View
Whatever you were watching on your mobile device can be placed on your TV screen with just a quick tap on The Serif.
Split your screen and do more
Multi View
Watch what's on your TV and your mobile on the same screen at the same time. Simply add up contents to watch simultaneously and make your own combination of screens.
Usability
Simple connectivity
NFC on TV
When you need some music, just place your mobile device on top of The Serif. Now you can stream music from your mobile on The Serif.
Easier control, greener future
SolarCell Remote
Say goodbye to disposable batteries with the SolarCell remote that charges with sunlight and indoor lights.
Specifications
Series: Lifestyle TV
Display
Screen Size: 43"
Resolution: 3,840 x 2,160
Anti Reflection: Matte Display
Video
Picture Engine: Quantum Processor 4K
One Billion Color: Yes
PQI (Picture Quality Index): 2900
HDR (High Dynamic Range): Quantum HDR
HDR 10+: Yes
AI Upscale: Yes
HLG (Hybrid Log Gamma): Yes
Contrast: Mega Contrast
Color: 100% Colour Volume
Micro Dimming: Supreme UHD Dimming
Brightness/Color Detection: Brigtness Detection
Contrast Enhancer: Real Depth Enhancer
Auto Motion Plus: Yes
Film Mode: Yes
Clear Motion: LED Clear Motion
Noise Reduction: Yes
Smart Calibration: Basic
Filmmaker Mode (FMM): Yes
Audio
Dolby Digital Plus: MS12 2ch
Active Voice Amplifier: Yes
Adaptive Sound: Adaptive Sound+
Object Tracking Sound: OTS Lite
Sound Output (RMS): 40W
Speaker Type: 4CH
Blutooth Audio: Yes
Dual Audio Support (Bluetooth): Yes
Smart Service
Samsung SMART TV: Yes
Operating System: Tizen™
Bixby: US English, UK English, India English, Korean, French, German, Italian, Spanish, BR Portuguese (features vary by language)
Web Browser: Yes
SmartThings App Support: Yes
SmartThings: Yes
Smart Feature
TV to Mobile - Mirroring: Yes
Mobile to TV - Mirroring, DLNA: Yes
NFC on TV: Yes (Sound Mirroring)
TV Initiate Mirroring: Yes
Tap View: Yes
Video Communication: Google Duo
SmartThings Hub: Yes
Multi-View: Up to 2 videos
Sound Wall: Yes
Easy Setup: Yes
Bluetooth Low Energy: Yes
Wi-Fi Direct: Yes
Ambience: Ambient Mode+
Wireless Dex: Yes
Cloud Service: Microsoft 365
Game Feature
Auto Game Mode (ALLM): Yes
Game Motion Plus: Yes
Dynamic Black EQ: Yes
HGiG: Yes
Tuner/Broadcasting
Digital Broadcasting: DTMB
Analog Tuner: Yes
Data Broadcasting: MHEG 5
Connectivity
HDMI: 4
USB: 2
Digital Audio Out (Optical): 1
RF In (Terrestrial / Cable input): 1/1(Common Use for Terrestrial)/0
HDMI A / Return Ch. Support: Yes
eARC: Yes (HDMI 3)
HDMI Quick Switch: Yes
Wireless LAN Built-in: Yes (WiFi5)
Bluetooth: Yes (BT5.2)
Anynet+ (HDMI-CEC): Yes
Design
Design: The Serif Design
Front Color: Cloud White
Stand Type: Detachable Stand
Stand Color: Black
Additional Feature
Auto Channel Search: Yes
Caption (Subtitle): Yes
Connect Share™ (HDD): Yes
ConnectShare™ (USB 2.0): Yes
EPG: Yes
IP Control: Yes
OSD Language: Local Languages
Time Shift: Yes
IPv6 Support: Yes
MBR Support: Yes
Power & Eco Solution
Eco Sensor: Yes
Power Supply: AC220-240V 50/60Hz
Power Consumption (Max): 120 W
Energy Efficiency Class: 3
Power Consumption (Typical): 46.863 W
Auto Power Off: Yes
Auto Power Saving: Yes
Dimension
Package Size (WxHxD) (mm): 1123.0 x 734.0 x 265.0 mm
Set Size with Stand (WxHxD): 986.3 x 1028.4 x 417.2 mm
Set Size without Stand (WxHxD): 986.3 x 597.3 x 197.0 mm
Stand (Basic) (WxD): 895.5 x 417.2 mm
Weight
Package Weight (kg): 22.9 kg
Set Weight with Stand (kg): 17.6 kg
Set Weight without Stand (kg): 16.6 kg
Accessory
Remote Controller: TM2281E
Samsung One Remote Control (Included): Yes
User Manual: Yes
E-Manual: Yes
Power Cable: Yes
